Search engine marketing (SEM) is becoming part and parcel of every company that is intending to reach more new customers online through search engines. According to research, customers who find your service or product through search tend to have the highest level of value to your business as compared to those found through other channels like social media platforms.

It is for this reason that many businesses have shifted their online marketing efforts to include search engines optimizations for the websites.

For an easier understanding of what search engine optimization is about, we will have to first break down the key aspects of it. We have search engines, search users, and your website. The role of search engines is to provide the most relevant and useful information to search users in a timely manner.

For instance, one of the leading search engines google’s mission statement reads “to organize the world’s information and make it universally accessible and useful.” While Bing’s mission statements read “to help you search less and do more.” From this, you can see that the role of search engines is to provide the most useful information to internet users.

As a business when you optimize your website content for search engines and searchers, we say that you have done search engine optimization. There are two things that you must do. Optimize the website content for search engines and internet users.

Optimization of website content includes a very complex process and for you to understand, you will need to first understand how a website is ranked by search engines. In a very simple way, search engines start ranking a website by doing three key things crawling, indexing, and then ranking.

As you narrow down, the ranking of a website is based on two factors relevance and authority. If you understand what those two factors mean, then you will always find it easier to rank both new and old websites alike.

Without going deeper on how to rank a website, let’s look at a special feature that most people tend to get wrong. We are going to use an example here.

When you search these phrases in search engines ” Used house for sale” and “preowned house for sale.” It then to bring same results. What does that mean? Trying to a webpage using exact keywords doesn’t work anymore. Search engines have evolved and they are now looking at the meaning of the keywords you used in the context. This is how search engine optimization has evolved to search intent optimization.

When you search using ” preowned cars for sale”

According to the content marketing institute, search intent optimization shouldn’t be ignored when you are working on optimizing your website. As major engines have adopted algorithms that look at the meaning of the keywords used in the web pages rather than the exact match keywords.

In conclusion, search engine optimization plays a key role in having your website ranked at the top of search engines. This will make your website to be easily be found by active searchers who are in need of your product or services. SEO is cost-effective and sustainable in the long run when doing search engine marketing.