Social Media Agency-Full in-House Social Media Marketing (SMM)
Digital Afric Agency is the leading and best-ranked Social Media Agency that is specialized in Social media content creation, social media ads, and social media management.
Social Media is a place where most people really spend much of their time when they are free or when they are searching for a product or service or when they want to directly communicate with their brand. According to research, a person on average spends 2 hours and 30 minutes across social media accounts and messenger applications.
Facebook, Instagram, Twitter, Pinterest, and youtube are major platforms widely known and used by many people. Other platforms include Tik Tok, Snapchat, Signal, Whatsapp Messenger, Tumbler among others.
With the increasing connectivity of the internet, social media platform has experienced a rising number of users. This has changed the marketing tactics used by marketers and with major development expected in near future, firms need to strategize themselves in a better position to improve their brand visibility, build trust with their customers, and increases sales.
Social media marketing involves using social media platforms like Facebook, Instagram, Youtube, Twitter, etc to build a business brand, increase engagement with customers or increase your business profitability.
Both Small businesses and large enterprises can utilize social media marketing as part of their digital marketing strategy if they need to optimize the online space that social media is creating.
Social Media Marketing is part of digital marketing and should not be used interchangeably, since digital marketing entertains other key components like Search Engine Optimizations and Pay-per-Click Marketing. Something that you should note is that you need to try to mix the three in order to have optimal results in any online business in the long run.
Digital Africa Agency is a social media consultant firm that provides quality Social Media Services both to small businesses and established brands at an affordable price.
Benefits of Social media Marketing to Business
- Online Exposure: Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer brands and businesses to connect with potential customers. Also through the likes, comments, and shares of content, businesses get a chance to get to interact with prospects and get to know what they expect from you.
- Reach More customers: If you are seeking to expand your market share or increase sales of your products and services, you need social media space. You need to do look for customers in places they spend much of their time. Social media is used by customers to search for products and services as well as get reviews of your business.
- Targeting customer option: Social media platforms have developed the best advertising platform that allows you to target certain people by demographic, geographical location, interest, etc. This allows you to craft your content, product, or service to the right person at the right place. This will reduce your advertising cost.
- Allow Building of Trust with Customers: Business brands either small or established enterprises have the same opportunity to showcase their products and services to online users. Brands that have maintained consistency and attend to customers properly get positive feedback and recommendation from customers.
- Improve Search Engine Rankings: Search Engines like google and bing have updated their algorithm to favor those brands that content is being shared, commented on. This positive influence has help businesses see an increase in organic traffic that results in more sales of products and services.
- Increase business profitability: Social media offer businesses an opportunity to target their potential customers and showcase their catalog. This targeting reduces the unnecessary cost of advertising as well as increases the profitability of the business.
Scope of Our Social Media Marketing Services
- Number of Platforms: Our social media expert team will tailor your business needs to the appropriate social media platform channel after conducting your niche, competitor analysis, and audience analysis. Businesses have unique goals and some niches are good for one platform and not for the other one. The big question you need to ask yourself is, where could you need customers spend much of their time?
- Page /Channel Evaluations: As we have said above, businesses have unique goals and can be achieved through different channels. Our social media consultant team does a social media account audit as the first step if any. Otherwise, they will create one and do everything that is required to make your account successful.
- Content Creation: Social media content is king and it entices your customer into the sales funnel. We do create highly engaging and interactive content that will spark conversation and reactions among customers.
- Schedule Posts: Our team will create highly engaging social media content that best matches your brand and schedule for publishment. Each channel will have unique content that is best for that social media channel. Our Social media agency uses the best technology to make sure this is achieved and continually monitor for latest trends and development in the social media space.
- Engagement with Followers: Our team is not only skilled in social media ads, but they are also trained professionals in sales and marketing as well. This gives you an edge as a business to utilize our experience of handling customers when your brand is in the line. Understanding customer journey is everything, we have spent our time studying customer behavior and we will engage as required.
- Reporting: After all work has been done. Our team of social experts will prepare a report of the work done and an optimization plan.
- Action: Once work has been ordered, our team develops a plan for the work including the strategy that will be followed during and after the work is done. So you are covered. We will share the plan on-demand with our clients.
Key Components of Social Media Marketing
- Social Media Advertising: This involves placing advertisements on social media channels by targeting people based on their demographics like age, gender, income, and interest. This process has to be done in the right way otherwise you will see no results. We have seen many brands with little knowledge of the platform trying to advertise by themselves. And the results are poor. Don’t be like those ones, invest in your in-house team and let them run for you, or contract social media agency like us to help you with this. The service cost is always affordable and it will shield you from costly mistakes.
- Social Media Brand Management: Brand management is one of the tricky parts among many businesses out there. This aspect of Social media Marketing involves using the right techniques to communicate your business products or services to the right audience at the right channel. Maintaining consistency is the key point here. For instance, which color has your company adapted? How are you maintaining that color in your presentations? You need the right team to help you here.
- Social Media Management: This involves the creation of social media content, scheduling, distribution, and evaluation of its performance on social media platforms. Using the right technology helps us to achieve the desired results of all our social media efforts. We have invested in the best technology and we deliver results.
Every Month We have Many Clients who want to be part of Our Success story, we Find It Hard at Times to Accept New Orders Because We Are Committed to Our Existing Customers. We don’t have open slots for new clients. However, Sign Up in the Form Below so That we can Notify you when the next opportunity comes.